Treat Me Wight was launched to do three things....

• Provide island businesses with a new marketing platform that's more low cost and content-flexible than current choices.  
• Provide island visitors with a useful island guide on their phone whether here already or planning their trip to the island. TMW Brings together, in one app, the info they want and saves them visiting numerous other sites and lots of googling!
• Provide island residents with an app as useful for them as it is for visitors - local news, jobs, radio, volunteering, roadworks alert, fuel finder and especially what's on etc.

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Q & A

What are the viewing stats so far?

TMW launched on app stores in October 2025. Overview data below to August 28th 2026, 

• 94,337 views (times app has been opened)
• Average visit length of 5.41 minutes (double the norm for a 'directory' app).
• Average number of repeat visits is 18.51 (as planned, they use app regularly)
• Total event count 338,339 (clicks, scrolls and button presses etc). 
• Resident / visitor user split is currently 54% residents but will probably be over 70% visitors by end of October on current trend.
• Looking at user email addresses we estimate over 75% of app users are women.
• Top 10 buttons clicks (in order) are currently Browse All, What's On, Destinations, LookUp, Deals, Weather n Tides, Takeaway Tonight, Roadworks Alert, Sunday Club and Volunteering.

Q: What's a DESTINATION page?

It acts as your 'home' page on the app and has a logo, gallery, overview paragraph and info bullet points, optional promo video and buttons for Website, Call You and Map Link. An optional DEAL page is also included in the price.

Q: How much is a DESTINATION page for my business ?

We do a lot of onsite and partner promotion with advertisers so advertising rates vary. Identify what type of business you are from the following and scroll down for pricing....

• Tier 1 : Businesses run by registered charities. Touring & camping sites, holiday letting companies and holiday parks, hotels and guest houses (some onsite or online app promotion is expected). 
• Tier 2 : Health n Beauty salons. Standalone hospitality venues so pubs, bars, takeaways + mobile caterers, cafe's, farm shops and restaurants. Excludes supermarket chains.
• Tier 3 : All other businesses so attractions, all retail & shopping, gyms, spas and sports centers, pop ups, travel and transport, garden centers and online businesses etc.

* Unless a summer only business we recommend 12 months as app is used by residents and visitors. This would give you the lowest price range - roughly £4 to £9 per week !!

** If you're a start up business (of any type) or a home based businesses (single owner / operator) contact us - we offer a silly page rate for your first year on the app.

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Q: How do people find my page on the app?

A DESTINATION page is searchable via Destinations, Map Search (IPhone), Browse All, Category Search, Look Up and for some features such as Sunday Club.

Q: What's a DEAL page?

A DEAL page has similar info but also acts as a voucher. You can add (or remove) a free DEAL page at any time if you have a Destination page running. These are great if you regularly have promotions and offers. Just click on the 'ACCEPT' button when a customer shows you the app DEAL page and it's logged by us. Your DEAL page offer can be used by that app user once every 24 hours. Deal pages only appear in the DEALS section of the app.

NOTE - Destination and Deals pages are separate because you don't only want new customers because your have an offer on. Destination pages actually get up to 7 times more views than Deal pages - not everyone is looking for a deal. Unlike other discounting platforms there are no 'deal guidelines' so just offer what's right for you. The customer pays you directly so no waiting for your money and there is no commission paid to us. 

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 Q: What copy do you need ?

We can create a sample page on the app using info from your social media and website content (that you've already approved) for you to then edit. Alternatively send us what we need via COPY SUPPLY form.

Q: We can have a video on our page too?

Yes included in price, a YouTube link is ideal but you can send us a mp4 video and we can add it in via our YT channel and link it that way. 

We can however also create an AI Video Promo for you simply from a few images and a script. You can specify the presenter type and location, even the weather. You can then use this not only on your app page but also elsewhere. A 20-30 second AI promo creation is £150. Call us....

Q: Can i change the copy on my pages once live?

Yes. You can update text, change images and add promo videos to your pages at any time and as often as you wish. Changes are currently done by us and are live within 24 hours. We are already developing the next version of the app will allow you to do this instantly.

Q: How do you market the app?

The app is advertised at ferry terminals, on local radio, social media and we work closely with our customers on joint marketing with everything from posters, roadside banners, social media mentions and beer mats to QR codes in accommodation welcome packs!

Q: How does it compare with other island media platforms?

Local print media? - can't change your content, people reluctant to carry it around, often a single read and not easy to monitor views or response. Ferry guides can be good for targeting visitors but high print runs hence expensive for smaller businesses. We are low cost and on your phone so always to hand.

IOW Guide Websites? - good but most tend to focus on the bigger venues and events, aimed primarily at visitors with very limited and useful day to day content for island residents. We target residents and visitors with our various sections and content all year round.

Social Media? - most island visitors wont sign up to local Facebook groups etc for their week here and wont see your posts. Good however for targeting residents and those who already know you, follow you or are in your groups though. We primarily use it to promote to residents, not visitors. Our app targets both - forecasted user split by October is 70% visitors.

Local Discounting Platforms? - well established but may not make you much money so can be a bums on seats exercise. Our deal pages are certainly worth trying as you can offer whatever deal you want, no waiting to be paid and no commission on top of the discount you're already offering. Your Deal page is free if you have a Destination page.

Google? - can't beat it as a search engine but costly to advertise on. The whole point of TMW was to bring together most, if not all the info people need whilst here into one app. Less googling required and no need to flick between multiple sites...it's all on one app.

Q: Can we send a message about us to app users?

Yes. Nudges are a short message sent out to all app users so ideal for events or something special going on. First 'welcome' nudge is free from us and sent out week your page(s) goes live on app. Nudges then cost £45 each or you can buy 4 for £150. This is done HERE .

Q: What if we have to close or remove our page for some reason?

Once a page has been booked, paid for and is live on the site we do not offer refunds as such. If however you need to remove your page temporarily (refurb, annual holiday etc) we can add the time it's removed onto the end of your 'booked period'. Often in this case it's probably best to keep it there for PR purposes though as visitors use the app for planning a future visit too.

Q: What's the booking process and when's payment?

1. Call or email us....01983 873672 / 07507 627449 or email hello@treatmewight.com
2. We create sample page that's goes on the app for your approval - see 'copy' question above. This stays partially live / visible on app for 48 hours for your approval.
3. Once you're happy with content (you can change anything) & ready to book your page you're sent a payment link. Choose booking length you want and buy your space on the app.
4. Once payment is received your page(s) will go fully live and fully searchable on the app.
5. Once fully live you can change content at any time.

OTHER ADVERTISING OPTIONS

• Listings (takeaway tonight & taxi sections) £180 per annum. Listing is free if you have a Destination page on app.
• Sponsorships (tile on app HOME page and TMW website) £1250 for 6 months or £1750 for 12 months. This button (which is the double the size of most home page buttons) can link to your website. Price includes a Destination and an optional Deal page.
• DESTINATION / DEAL OF THE WEEK....appears as a button on the Home page and can link directly to your website for 7 days. Cost is £99 per week. Only available if you already have a Destination page on the app. Logo, image and link required. Available as a series booking but cannot appear for consecutive weeks. Great for event marketing!
• Display Advert Pages (also ideal for events) are £99pm if you're already on app, £199pm if not. They appear in amongst Destination pages when using the Browse All feature.

Contact Us To Book Any Of These 'Other' Options - 01983 873672 or 07507 627449 or email hello@treatmewight.com.

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Other stuff.....

• special VIP rates if 3 or more businesses from same location book simultaneously.....so tell your neighbors. Contact us before booking.
• big or small - every business appears the same size and in the same way on the app.
• retail businesses should check out our Shopping & Treats section as app will put you on visitors radar if your retail business is out of the way or not in a touristy spot generating 'impromptu' passing trade.
• low cost when compared to most other types of advertising. 
• offer weekly or seasonal deals when you need to.
• change your content any time.
• useful for targeting residents AND visitors.
• handy What's On guide for your events.
• free to download and always to hand.
• views & response you can measure.

READ OUR FULL MEDIA PACK...

Marketing is all about choices and budget.....

So...you could book a large banner like this at Red Funnel Southampton...it's opposite the check in booths where all cars have to stop. It's our first of those planned for the ferry terminals. Cost you about £5K for 6 months......too much?

How about a page on the app from just £250 for 12 months then?