LATEST GA REPORT


Global App Headlines Based on the latest analytics snapshot (March 2026). 

Treat Me Wight was launched on app stores in October / November 2025.

  • Total Views: 53,406 
  • Active Users: 3,188 
  • Current Resident/Visitor Split Percentage is 68/32. (Currently reflecting launch start of low season but expected to start to flip other way from Easter onwards as marketing shifts to island visitors)
  • Engagement Rate: 16.75 (Views per active user. Users exploring an average of 16 different screens per visit, ensuring good exposure for our listed businesses.) 
  • Avg. Session Duration: 5m 03s (significantly higher than the industry average for local directories, proving our content is high-value.)
  • Total Event Count: 209,596 (Clicks, scrolls, and button presses)#

🚀 PLATFORM PERFORMANCE SUMMARY The latest data from our Google Analytics suite confirms that Treat Me Wight is a high-traffic destination with an exceptionally loyal user base. While many apps struggle with "quick bounces," our users are staying, exploring, and returning. 

Feature Buttons & Popularity Tracking in order of clicks.

  1. Browse All
  2. What's On 
  3. Destinations Tab
  4. Deals Tab  
  5. Look Up Business
  6. Weather and Tides
  7. Takeaway Tonight
  8. Sunday Club
  9. Road Works 
  10. Volunteering
  11. Need a Taxi 
  12. Win Stuff 
  13. Fly in your Soup 
  14. Local Jobs 
  15. Local Radio


NEW FOR 2026: DRIVING APP AWARENESS AND POPULARITY 

We are committed to making Treat Me Wight the most popular app on the Island...for residents and visitors. To achieve this, we are launching new engagement drivers: App-Wide Push Notifications We have implemented a sophisticated push notification system designed to drive "spikes" in app traffic. Every business on the app will be featured at least once in a push notification whether they have a destination or a deal page.

The Strategy: 

1. By alerting our user base to new or area / event focused content, and app updates, we bring users back into the platform throughout the day. The Benefit: This creates a high-volume "footfall" environment, ensuring your business profile remains in front of a live, active audience. 

2. High-Engagement Competitions We are introducing interactive in-app competitions to boost viral growth and app popularity. Recurring giveaways encourage users to check the app regularly, keeping your brand top-of-mind. 

3. Joint marketing with companies that have Destination and Deal pages on the app. We will advertise the app on various media platforms and provide more marketing materials for businesses to use on site during 2026.

4. Driving traffic to the app via social media and internet - we are already the top result for those googling 'isle of wight app or 'isle of wight guide app'.

💡 THE BOTTOM LINE The data shows that we have a captivated audience that spends a long time inside this handy new app. With the addition of push notifications and community competitions and increased marketing we are shifting from a passive directory to an active, daily-use platform. We provide an environment where your business is promoted to an engaged, audience of island residents and visitors.