APP ADVERTISERS
Marketing Problems for Island Businesses.....?
1. Island residents may see your posts on social media but most holidaymakers do not sign up to local feeds or groups just for their weeks holiday here !
2. How do you turn island visitors into customers to get them through the door during spring/summer? Apart from 'touristy' venues those visiting your area may not be specifically looking for you but...whatever you sell will be of interest to some of them...and so could prompt a visit. Problem.....how do you let them know about you & if your venue is nearby ?
3. For attractions & businesses offering food and drink most visiting your area will probably stop for a morning coffee/afternoon tea at one place and perhaps a meal somewhere else. They may choose to visit a local attraction too. If there are numerous venue choices could offering an incentive or a seasonal deal ensure they walk through your door rather than go somewhere else?
4, Ferry/bus/train marketing, print media and leafleting can be effective but for many is prohibitively costly. The obvious downsides with it are...will they remember seeing it ? are they carrying it around ? and can you tell how well it's worked ?
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A New Marketing Solution...?
The TREAT ME WIGHT APP is the missing link when it comes to marketing - it's the IOW Guide on their phone. That means no more flicking between numerous sites (Wightlink, Red Funnel, Visit IOW, Trip Advisor etc, etc and LOTS of googling) for info on great Island destinations.
Book a page for your business to target residents and visitors with flexible content messaging, a local search function letting new customers find you, views & response you can measure and the ability to offer seasonal deals.
- could the Treat Me Wight APP be the new marketing option for your island business -
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Add a page for your venue for just £99
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1. Start with either a DEAL page (info with a voucher offer) or a DESTINATION page (info only) to appear in the relevant section.
2. You supply us content (see Book Your Page) and we design your page for your approval. You can change your content any time AND switch between a DEAL or a DESTINATION page. Ideal for short term offers and adapting messaging to the time of year - high season / low season etc.
3. If yours is a DEAL page you will be given a unique 4 digit ‘vendor code’ – give this to app user when they present your DEAL page (which also acts as a voucher) in order to accept it. They enter it on your page on the APP, you give them the deal.
4. We can provide you with data monthly on how many views your page has had and if a DEAL page, how many times your vouchers have been used. You can't do that with print!
5. Your £99 gives you an introductory 3 months to test the APP. If happy with the results you can rebook your page for either 3, 6 or 12 months - the longer you book the cheaper it gets.
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New pages (DEAL or DESTINATION page) when added to the APP trigger a notification is sent to APP users. All new or updated pages move to the front when being browsed.
If you wish to keep your DEAL or DESTINATION page as is but also want to promote a short term product or event separately to you can book an additional ADVERT page. Available once the APP has launched this is supplied by you as a single page pdf. It fills the whole screen, is linked to your website and is usually for promotion of something specific not covered in your main page. Only available to those that already have a DEAL/DESTINATION page these extra, short term promotional pages cost £59 per month.
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Our marketing will be a mix of ongoing campaigns (physical, digital & guerrilla) with online, social, ferry, terminal and on island marketing. We are looking to reach residents and island visitors to create awareness and drive usage. Onsite physical branding will be supplied to your venue (posters / QR codes etc)
One of the benefits of the Treat Me Wight format is if your Deal page is getting plenty of views but few voucher redemptions you know you need to change it – and you can, numerous times. Good deals generate good response.
CLICK HERE TO BOOK A PAGE FOR YOUR BUSINESS !